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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation. But unlike the jargon of someone or something getting one’s goat,...
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated...
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales...
In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone,...
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about...
When American humorist and the author referenced the internet and wrote, ”…..transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today is becoming recognized as...
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even...
A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the...
Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to...

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