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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing...
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may...
When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it's time to start experimenting with different, and more advanced strategies to generate a lot more...
Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it's household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the...
According to recent reports, there are about three and a half billion Google searches being made every single day. In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...
Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships. In the sports industry, athletes and teams...
Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns...
Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions....
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The...

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