With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation. One of the...
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works...
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part,...
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough...
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z,...
A strong brand allows consumer advocates to spread your company's messaging and offerings to a larger audience.
It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates...
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a...
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing...
Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and...
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? When boxer Muhammad Ali refused to be inducted into the Army on April 28, 1967 because of his opposition to the war in Vietnam, he became one...
