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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t...
Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that's going to be looking after them - whether it's for a...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There's a common perception floating around that PR professionals spend their lives behind a desk, answering...
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of...
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in...
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want...
Stay Ahead of the Competition Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key...
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...

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