As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can...
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands.
Even though every brand has...
Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that's going to be looking after them - whether it's for a...
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part,...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There's a common perception floating around that PR professionals spend their lives behind a desk, answering...
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make...
Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t...
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in...
Stay Ahead of the Competition
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key...
