Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get...
Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an...
Leadership can be a tricky element in the workplace. Unfortunately, not every person who is put into a position of leadership is fit to be there or open to adjusting their way of thinking. Some people feel they know...
Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers,...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for.
Sometimes, she’s a bit creeped out by how well the social media algorithms seem...
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business.
It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications....
We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website.
The product, a new...
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do.
This can spell trouble for a business reliant on creative marketing to produce...
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing,...
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out,...
