As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. Companies simply need to discover the best way to get their voices heard.
The good news is that investing in audio content isn’t as complicated as it seems. In fact, there are plenty of ways to infuse audio into a marketing strategy without spending too much money or time on creation. With a little imagination, brands from any background can unlock a brand-new way to reach out to their audience. Here are just some ways to use audio in a modern marketing campaign.
Podcasts are increasing in popularity lately as many companies discover that their audience wants a way to connect with their audience when customers might not be able to sit down and read through an entire article or eBook. A podcast is a good way to discuss complicated topics with your audience and even give them a behind-the-scenes look at the personality of your company.
Branded podcasts are also a great way for companies to demonstrate their authority in a particular space. Some businesses even invite other industry experts to come along and contribute to podcasts with Q&A sessions.
Audio Versions of Existing Content
While written content is great, it’s somewhat limited as it only makes an impact on an audience once. With written content, companies can only reach out to customers who have the time and desire to sit down and read through paragraphs of text. On the other hand, there are plenty of people out there who would love to hear your information – but don’t have time to read it. Audio content is much easier to consume, and it’s a great way to repurpose your existing content assets.
Take your white papers, eBooks, and articles and look for ways that you can convert them into audio guides or audio books instead. You don’t need to do much investing to embrace this idea – as the content is already there and ready to use. When you record the spoken versions of your content, just make sure that you choose a speaker who can infuse your words with spirit and energy.
Social Media Audio
Social media is a great way to build connections with your audience. In a world where customers want more transparency and authenticity from the brands that they buy from – audio gives a sense of humanity to your brand. With social media you can release small snippets of audio content that are designed to engage and delight your consumer base. For instance, Facebook Live audio is ideal for businesses who want to embrace the “live” social trend.
Audio is easier to tune in to than video as it allows customers to maintain their visual attention on something else – like the road or their work. At the same time, for brands, audio content is often easier to create and much less expensive too.