Communications Agency

- CEO of 5WPR, Ronn Torossian blogs on important and often uncategorized factors when running a public relations agency, and what it takes to be a successful public relations entrepreneur of 5 WPR, a top 25 US public relations firm.

Learn what journalists expect from startup founders in 2026. Discover how to deliver original insights, contrarian takes backed by data, and direct story access.
Learn how media consolidation reshapes corporate communications as mega-studios merge and trust fragments toward creators and niche outlets.
Learn how B2B companies can frame open source as a competitive advantage through transparency, security, and trust rather than just a technical feature or cost-saver.
Learn how to create authentic DEI messaging that reflects genuine organizational change rather than tokenistic gestures. Discover strategies for building trust.
Learn essential elements for conducting a brand reputation audit including media mix mapping, stakeholder feedback collection, tone consistency assessment.
Learn how to align PR and marketing KPIs through shared metrics, attribution models, and unified dashboards to demonstrate measurable business impact and ROI.
Learn how to align your founder personality with brand voice to build authentic, founder-led businesses that drive growth and trust without sacrificing professionalism.
Discover the top PR tools agencies use in 2026 including Prowly, Cision, and Meltwater for pitch tracking, journalist databases, and sentiment AI analysis.
Learn how to effectively use embargoes in B2B media strategies to coordinate press coverage for product launches, funding rounds and company milestones
Learn how to position your brand during industry downturns by maintaining visibility, refining messaging, and capturing market share while competitors retreat.

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