To a growing number of marketers, content marketing is today’s holy grail.
A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.
Its ROI validates the planning and budgeting that...
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about...
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace.
For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even...
The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make...
Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners.
PR’s come a long way since then. Though symbiotic, the relationship between PR professionals and...
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when...
On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19.
The subsequent analysis was optimistic...
With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to...
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king.
Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.
A recent survey by video...
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more...
