It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity...
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those...
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
It's the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just...
Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central...
With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed,...
Americans love beer. No doubt about it. And, for decades, Americans have also had a love affair with light beer. Miller, Coors, Bud, and Keystone all enjoyed massive success with their light (lite) beer selections, but now there may...
Every two years, the world gathers for the Olympic Games, meant to unite all races, religions, creeds, colors, nations, and people. Starting in 776 BC, the Olympics, which occurred every four years, brought together competitors from every Greek city-state,...
What's the story with Willis and Stallone?
Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expendable?
Questions within questions there, but...
The year was 1987. In a year that saw the release of great musical albums such as U2’s Joshua Tree and Michael Jackson’s Bad, we were introduced to the sultry smooth sounds of a new singer, Terence Trent D’Arby...
