Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

I’ve been watching the painful crisis PR news unfold as Ford Motor Company announced massive job cuts. In time, over 30,000 auto manufacturing jobs and 14 plants will be a distant memory. Compound this fact with General Motors announcing...
In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications.  The two go hand-in-hand and must stay together. Crisis management deals with identifying those events that could occur...
Self-Driving Car Industry has a PR Problem For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental...
Interesting article today in Crain’s NY Business entitled “Reputation management firms help professionals defend against bad reviews” for example review monitoring for doctors, which discusses how search engines are the #1 trusted source for finding out information, which is...
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving...
  “What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have...
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well...
Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as...
  In recent years, tech industry PR has been on a roller coaster. From Facebook and Microsoft doing great things to the ongoing reputation for sexism and sexual harassment that has permeated Silicon Valley’s public relations, no matter what else...
A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves. This...

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