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Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials,...
There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public. To better plan and organize each one of those elements and help create the...
An old PR crisis can negatively affect a company's reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. It is crucial for companies to manage the situation...
Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and...
In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand's reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their...
In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's hard-earned money, sensitive data, and financial security. This is where public relations steps in, playing...
Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability to handle the intricate realm of crisis communication.  Although ChatGPT has the potential for content generation,...

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