Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
After a series of heated statements from both external parties and company officials,...
There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public.
To better plan and organize each one of those elements and help create the...
Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and...
An old PR crisis can negatively affect a company's reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. It is crucial for companies to manage the situation...
Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability to handle the intricate realm of crisis communication.
Although ChatGPT has the potential for content generation,...
In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's hard-earned money, sensitive data, and financial security. This is where public relations steps in, playing...
In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand's reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their...
By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers.
Learn how PR firms help lawyers build trust and reputation through crisis management, digital presence, and strategic communication to attract clients.
Learn how companies use cybersecurity PR to protect reputation and build trust through proactive communication strategies and crisis management in the digital age
