As published this morning at: http://popdemonium.com/2010/07/challenges-celebrity-pr/
One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop,...
This week we were informed by Ben Bernanke that Friday’s report will show the June unemployment rate is once again on the rise. Naturally this points out that there are new laid-off employees or new jobseekers, who failed to...
The word on the streets in Manhattan and inside my network of CEO’s is that the Venture Capitalists are back. They collected their gains from 2009 which ended strongly and started off a robust Q1 2010. With funds starting...
AT&T’s move on data pricing and Apple CEO Steve Jobs’ commitment to monetize content will strengthen the marriage bond between PR and media - thus creating a Technology Public Relations niche.
The sum of both requires some real thinking on...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy.
Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation.
Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotistical’ come to mind. And Torossian, CEO...
So… today’s a day to vent:
3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm. They were in town that day and had...
5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know that...
It has been a personally rewarding experience to watch the brightest and most ambitious young leaders and future PR pros from across the country interview for internships at 5WPR. So many of these kids are hungry and ready to...
It seems like every article on Detroit lately has to mention how lousy the city is. Terms like “America’s Baghdad” and the “nation’s poorest” punctuate most business stories concerning Super Bowl XL’s host. It’s a shame, since Detroit leadership...
