Carl Icahn

Some recent media coverage on the Public Relations industry which I found interesting:

Carl Icahn, the legendary business investor is trying to buy a company and in doing so has blasted the company’s “PR Machine and Board.” He goes on to say – “I tell you this not to boast but in the hope that you will take very seriously what I have to say about CVR and ignore the distortions disseminated by CVR and its PR firm.”

What a badge of honor for the PR firm.  They are pushing their clients’ interest so aggressively that Icahn, who is opposed to their current client is upset. It’s a major compliment and I say kudos to whoever is representing CVR.

The Wayne, NJ School system has hired a public relations firm “to better expedite and facilitate all of its media inquiries” for the grand total of $2,500 per month for a 3 month period – And that’s worthy of a feature story in the Bergen Record? If one extra teacher is recruited, if one extra positive story placed which results in additional government funding (or a private donation), if say 100 less complaints come from parents because a PR pro communicated properly is that not money well spent ? Why is it that hiring accountants, lawyers, and other professional service executives is OK but PR is always the evil step-child? Tired of it – and over $2,500 per month?

Although I must say it’s rather ironic that the Chairman of the PRSA is the one being questioned in the media as he was hired by the Wayne School District. The PRSA has been clapping themselves on the back about all of their work defining public relations, and as I have written “I think PRSA and the other organizations advocating for PR should be speaking to potential clients for our industry rather than taking 1,447 votes from people who work at PR Agencies, or 947 definitions from PR firm staffers.”


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.