Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley.
The outdoor paraphernalia maker says it will no longer...
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came down to...
It has been a personally rewarding experience to watch the brightest and most ambitious young leaders and future PR pros from across the country interview for internships at 5WPR. So many of these kids are hungry and ready to...
Ze’ev Jabotinsky, a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instructional articles or...
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry. Even more surprising, however,...
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a...
It seems like every article on Detroit lately has to mention how lousy the city is. Terms like “America’s Baghdad” and the “nation’s poorest” punctuate most business stories concerning Super Bowl XL’s host. It’s a shame, since Detroit leadership...
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation.
Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotistical’ come to mind. And Torossian, CEO...
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t...
A high-profile successful business man we represent is and always has been single. Yet, the new Infograph on Google when his name is searched shows him as married (with a spouses’ name) and it bothers him. We prepared and...
