event marketing

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of services a PR team or professional can provide for your next event:

Press Releases

No one does press releases like PR professionals. Not only can they construct the perfect media release, they can also circulate them to the right people. In addition to circulating them across major media channels and local sources, they can circulate them to relevant industry and trade locations as well as niche groups that would be interested in the event.

Storytelling

PR is the art of storytelling. Get a PR team on board to build a story around your event that enhances your event brand and draws people emotionally to your event. A PR professional will be able to weave a story that can initiate buzz and excitement around the event.

External Communication

A good PR firm usually has relationships with relevant media and online personalities. These relationships can be valuable when it comes to getting tickets sold and media buzz around the event. PR firms can ask relevant bloggers and industry writers to include information related to your event in their articles or blogs.

Content Marketing

Many PR firms have crossed into the marketing territory of content marketing because of its relevance to PR. PR firms are now dedicated to providing integrated marketing tools, including content marketing, that can help get your event exposure across various channels.

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Crisis Management

There are many things that can go awry during an event from security to reputational issues. Having a PR firm on board with a crisis management plan can help deal with the aftermath of the tragedy to help minimize the brand damage.

Public Affairs

If you’re hosting a large event or bringing an event to a new city, then a PR firm can assist in different components of public affairs, mainly coordinating with the government and regulatory agencies.

Managing the online community

As a result of the demands of today’s media environment, PR firms are tech and media savvy. A PR firm can help expand your online social reach. In addition, PR firms can build and implement strategies to engage and interact with audiences before, during and after an event. Staying in touch with attendees is key to keeping the momentum from the event alive. This means creating an online community of attendees. Some PR firms can help create, manage and maintain these communities.

Getting testimonials/reviews

The work doesn’t end after the event ends. It’s important to gather information about the success of the event and what you could have done better. A PR firm can put a strategy in place to secure testimonials and reviews from attendees.

Ronn Torossian is the CEO and Founder of 5WPR

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.