Most people wouldn't find too many similarities between content marketing and public relations, however, that's not always the case. In fact, there are plenty of similarities between public relations and content marketing efforts and plenty of ways that companies...
In digital marketing, knowing what works and what doesn't is crucial. Strategies that proved successful in the past may not be applicable today, so attention to detail is key. To achieve optimal results, digital marketing techniques and tools must...
The food and beverage industry has increasingly shifted toward digital platforms, where brands can connect directly with consumers, showcase their offerings, and drive meaningful engagement. In today’s competitive landscape, crafting successful digital campaigns requires more than just a presence...
Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is...
In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is...
Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
