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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Cable network, Animal Planet, may have found a winner with its Treehouse Masters program. While not – at all – about animals, the show is interesting and offers a broad appeal. The producers also know how to work the...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might  be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little...
It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see...
The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of...
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and...
Interesting article today in Crain’s NY Business entitled “Reputation management firms help professionals defend against bad reviews” for example review monitoring for doctors, which discusses how search engines are the #1 trusted source for finding out information, which is...
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...

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