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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Cable network, Animal Planet, may have found a winner with its Treehouse Masters program. While not – at all – about animals, the show is interesting and offers a broad appeal. The producers also know how to work the...
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might  be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see...
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of...
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part,...
The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...
Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and...

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