This week we were informed by Ben Bernanke that Friday’s report will show the June unemployment rate is once again on the rise. Naturally this points out that there are new laid-off employees or new jobseekers, who failed to...
There’s no doubt about it anymore. Social media is changing the game of public relations. Forget about one or two major mass media outlets, now the world is a hybrid of social interaction, advertising and public relations. The lines...
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news...
I’d love your feedback to my latest blog article available here.
- Ronn Torossian
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re...
We lost a client this week…and I was happy. We were hired by the International headquarters of a major company and market leader, but the local Headquarters here openly did not want us hired. To say that the International...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
The following informative survey issued by the Council of Public Relations Firms was quite informative and accurate about whats doing in our industry, and as they say it “the fourth quarter results are in, and the results are better...
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more...
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies.
Various tools or features such as voice assistance weren’t widely...
