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PR Firm

Ronn Torossian blogs on owning a PR firm, and on being the CEO of 5WPR, a top 25 US public relations company. PR firm entrepreneur, Ronn Torossian, offers goal-centered ideas and thoughts on public relations, and on running 5WPR.

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms...
One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in...
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel,...
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more...
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both...
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the...
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the...
Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these...
Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no...
Famed American poet Walt Whitman said it best, “Nothing endures but personal qualities.” Whitman wrote that over 200 years ago. Performance marketing agency Merkle teamed with research firm Marketing Dive which conducted a survey just a month before the...

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