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PR Firm

Ronn Torossian blogs on owning a PR firm, and on being the CEO of 5WPR, a top 25 US public relations company. PR firm entrepreneur, Ronn Torossian, offers goal-centered ideas and thoughts on public relations, and on running 5WPR.

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of...
Public Relations is For Everyone One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of...
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted...
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands. Some of the...
Interesting article today in Crain’s NY Business entitled “Reputation management firms help professionals defend against bad reviews” for example review monitoring for doctors, which discusses how search engines are the #1 trusted source for finding out information, which is...
Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse...
If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the...
The following is a book excerpt from "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations “ by Ronn Torossian and can be purchased at http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620 As a watch collector, I’m tuned into the world of...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...

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