Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. For entrepreneurs hoping to advance their brands, this...
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer. These niche-oriented personalities with a highly engaged group of followers...
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers...
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex...
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
Stay Ahead of the Competition
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key...
