PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet...
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and...
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high...
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples...
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to...
Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don't end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes...
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying...
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries. Then it took the more drastic step of...

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