press releases

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info.

Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. However, the press release is no longer the same old boring block of text that it used to be in the past.

These days, reporters and journalists need to receive ready-made stories that they know the public is going to be interested in reading.

It’s not supposed to have any false promises or to simply be a sales pitch that the journalist is going to promote to the audience. Additionally, the press release shouldn’t include a list of technical information about the new product that’s being launched, and it shouldn’t be a glorified biography of the founder of the business.

There are several different types of press releases that all have their own purposes.

Product Launch Press Release

These press releases are some of the most common, as businesses tend to launch new products frequently these days. They are aimed at attracting both reporters and consumers and have to announce some of the important details about the new product.

Research Findings Press Release

Businesses have to do research before they develop a new product or provide a new service, and this type of press release is best used to inform the public about the findings from the research. It should talk about the reason behind the research as well as the benefits of the results.

Emergency Announcement Press Release

The emergency announcement press release is used, as the name itself states – during an emergency. It’s about something that’s currently happening, and the topic should be about something that’s going to have an impact on the audience.

New Hire Press Release

This type of press release is fairly simple – it talks about the person that’s being hired and the role that they are going to be working in. It also tends to include any past achievements as well as the person’s qualifications for the role.

Award Announcement Press Release

It is announcing an award that a business has received needs to focus on the business that has received the award, the name of the award itself, as well as whoever gave that award to the business.

New Business Press Release

This type of press release is used whenever a business is opening a new venture. It should talk about the gaps in the industry that the business is filling with the new opening or how and why it’s going to stand out from the competitors.

Rebranding Press Release

The rebranding press release announces that the company has changed its corporate image. This is a great way for a business to reduce the fear of the unknown with everyone involved, and it promotes clear communication.

Partnership Press Release

Similar to the last one, a partnership means that the business is undergoing some changes that can affect a lot of people. The best way to remove the fear of the unknown with both the customers and the stakeholders is through clear communication – which is what the partnership press release does.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.