Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning and understanding how customers think, feel and behave are still key things marketers want to...
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging.
One solution is to follow what famed Roman...
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with...
Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. However, the lack of transparency and standardization within...
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many...
Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers. But one of the wonderful things about the marketing scene being so...
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real...
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust,...
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And...
Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future?
Let’s start with the given. Each generation is faster. Some networks are a hundred times faster than the 4Gs...
