As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it's difficult to...
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media....
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis...
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind...
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search...
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the...
Creating a buzz on your Instagram feed isn't always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz....
The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and the adoring fans, to… well...
As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years,...
