Learn how user communities drive brand growth through forums, ambassadors, UGC & loyalty programs. Tips for building engaged digital communities that boost advocacy.
Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis
Learn proven strategies for creating successful Kickstarter campaigns with tips on PR, storytelling, timing and community building for maximum funding potential
Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance
Learn effective strategies for data analysts and journalists to collaborate on investigative stories. Tips for communication, roles, workflows and impactful reporting.
Learn how to effectively manage brand parodies with legal, PR and social media strategies. A guide for marketing professionals on protecting brand reputation.
Learn how podcasts transform modern PR strategy through guest appearances, branded shows and content repurposing to reach engaged audiences and amplify brand messaging
Learn how to strategically plan and allocate your PR budget with insights on team structure, tools, campaigns and ROI measurement for 2025 success.
Learn how to develop a consistent brand voice across platforms. Tips for creating guidelines, training teams & measuring success in PR communications.
Learn how publicity stunts shape modern marketing, from Red Bull's space jump to IHOP's IHOb campaign. Tips and examples for creating memorable brand moments.
