Learn how to plan and define the scope of a competitive messaging audit to analyze competitor communications and identify unique positioning opportunities.
Learn how to create an effective Slack channel for reactive communications with guidelines on setup, escalation workflows, content routing & breaking news response
Learn effective strategies to scale personalized sales and media pitches while maintaining quality. Tips for research, templates, AI tools and practical approaches to improve response rates.
Learn how to transform social proof like reviews and testimonials into compelling news stories that increase sales and media coverage with proven strategies
Learn how to create compelling multimedia case studies that journalists want to cover, with tips on video testimonials, data visualization and press kit development
Learn how to create Wikipedia pages that meet notability standards through third-party coverage, proper citations and adherence to editorial guidelines.
Learn how digital collectibles transform brand loyalty through NFTs and blockchain, with success stories from Nike, Starbucks & Adidas plus strategies for engagement & ROI.
Learn how to transform bug tracking data into compelling content that builds customer trust and showcases product quality improvements through transparency and case studies
Learn how strategic product packaging design drives media coverage and social sharing, with tips for creating unboxing experiences, limited editions and sustainable solutions
Learn how nostalgia marketing builds emotional brand connections by linking past experiences with modern messaging, backed by examples and data from successful campaigns
