Public Relations

Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. However, the lack of transparency and standardization within...
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many...
Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers. But one of the wonderful things about the marketing scene being so...
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real...
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust,...
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And...
Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the given. Each generation is faster. Some networks are a hundred times faster than the 4Gs...
Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in...
“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of...
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like...

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