Public Relations

Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

These days, most parents grew up with computers or even mobile devices, which means they're a lot more likely to get their information online instead of by reading magazines or books. These younger parents are different from their older...
With the advent of the internet and social media, technology PR has become increasingly complex. In addition to traditional media outreach and promotion, technology PR professionals now have to be skilled at digital marketing and social media promotion and...
Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships. In the sports industry, athletes and teams...
PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience. It includes a series of activities that...
Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions....
On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. Twitter recently released a...
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience...
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The outlet had...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to develop a...
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by...

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