Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof.
Any positive comments about a business and its solutions are considered social proof.
Although...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an...
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they're slowly implementing an online presence....
The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now...
One of the fastest ways to grow a company that sells quickly is through product marketing.
However, finding the perfect product marketing campaign or strategy means the company has to first experiment with a number of different promotional efforts...
In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the pandemic and...
To help businesses' social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing...
Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives - they can be used...
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value...
