social media marketing strategy
social media marketing strategy

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool.

There has been a 74% lift in social media spending in marketing budgets. It cannot be denied that social media platforms provide excellent opportunities for brand messaging and advertisements. But it is also more complex than that.

The following strategies will help businesses to maximize their impact through social media platforms.

Start Discussions and Use Questions

Give the audience a chance to know about a business by starting discussions on social media posts.

The questions can be a quick trivia quiz, questions about the wider world, or about a product.

The simplest questions can lead to impressive levels of engagement and consumer insight.  A post where a question is asked also affects engagement.

Adding a question at the end of a post and not somewhere in the middle, where it may be ignored, can increase engagement by !5%.

Use Fads in Popular Culture

Photo trends can be taken advantage of to boost engagement in content strategy.

According to social media strategist, Jeff Bullas Facebook posts with photos receive an average 37% increase in engagement. 

Consumers can be asked to use photo trends like photobombing and selfies, and they can share their efforts on the social profiles of the business.

For example, Currumbin Wildlife Sanctuary in Australia encourages visitors to take selfies with some of the animals in the park, which it then posts on its Facebook and Instagram profiles. 

Social Media Remarketing

This is a lead generation strategy. Very often consumers look at a product and do not buy it. Remarketed ads help to remind consumers about products and encourage them to make purchases.

These ads capture the target audience’s attention and quite often turn them into leads.

For example, Grammarly doesn’t rely on a single platform for its remarketing campaigns. They run a lot of YouTube and text ads and find customers wherever they go online.

Show your Charitable Side 

It is important that a business stands out as one that cares. Use content and images that highlight the charitable side of a business.

On a regular basis, Levis advertise the good that the company does, such as posting the photo of a t-shirt printed for the free day it gives all its employees so that they can help with projects in their local communities.

The consumers can be involved in the process too. For example, a business can create a poll and ask the consumers to vote on the cause or charity that they want the business to support.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.