To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool.
There has been a 74% lift in social media spending in marketing budgets. It cannot be denied that social media platforms provide excellent opportunities for brand messaging and advertisements. But it is also more complex than that.
The following strategies will help businesses to maximize their impact through social media platforms.
Start Discussions and Use Questions
Give the audience a chance to know about a business by starting discussions on social media posts.
The questions can be a quick trivia quiz, questions about the wider world, or about a product.
The simplest questions can lead to impressive levels of engagement and consumer insight. A post where a question is asked also affects engagement.
Adding a question at the end of a post and not somewhere in the middle, where it may be ignored, can increase engagement by !5%.
Use Fads in Popular Culture
Photo trends can be taken advantage of to boost engagement in content strategy.
According to social media strategist, Jeff Bullas Facebook posts with photos receive an average 37% increase in engagement.
Consumers can be asked to use photo trends like photobombing and selfies, and they can share their efforts on the social profiles of the business.
For example, Currumbin Wildlife Sanctuary in Australia encourages visitors to take selfies with some of the animals in the park, which it then posts on its Facebook and Instagram profiles.
Social Media Remarketing
This is a lead generation strategy. Very often consumers look at a product and do not buy it. Remarketed ads help to remind consumers about products and encourage them to make purchases.
These ads capture the target audience’s attention and quite often turn them into leads.
For example, Grammarly doesn’t rely on a single platform for its remarketing campaigns. They run a lot of YouTube and text ads and find customers wherever they go online.
Show your Charitable Side
It is important that a business stands out as one that cares. Use content and images that highlight the charitable side of a business.
On a regular basis, Levis advertise the good that the company does, such as posting the photo of a t-shirt printed for the free day it gives all its employees so that they can help with projects in their local communities.
The consumers can be involved in the process too. For example, a business can create a poll and ask the consumers to vote on the cause or charity that they want the business to support.