Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time. Consumers are being targeted with hundreds of thousands of different types of...
For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it...
Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That's especially true when the company in question is multi-channeled which means...
Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing...
Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they'll become a lot more efficient at engaging and retaining their customers over a long period of...
Software as a service (SaaS) companies have a very distinct business model that's created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business...
A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive...
The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends. Additionally, the journalism industry has also shifted, which means companies need to work hard...
Although there isn't a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making. In fact, when companies make these types of mistakes, they end up hurting...
At some point or another, every business needs to deal with comments from unsatisfied customers. It's always difficult to see those types of comments but it's important for companies to properly take care of those types of situations. Through...

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