Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader...
Companies that are using Facebook are always looking for different ways to generate more engagement and conversions. Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as...
There’s always a lot to be learned from the willpower and mindset of successful sales professionals. They bounce back after setbacks and have routines and rituals that allow them to succeed despite challenges. Since the past few years, sales...
The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and...
Many companies have been trying to personalize the content they create for the target audience as much as possible, since that's common advice they get and is supposed to be one of the best ways to really engage with...
Lifestyle branding is a term that refers to a company's ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand...
It's not every day that a company gets the chance to become a household name within its target market, and that's especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR...
Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies...
When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it's time to start experimenting with different, and more advanced strategies to generate a lot more...
It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face. However, with several commonly used PR and marketing strategies, even the smallest healthy...

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