As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and...
I watched the HBO film “Game Change,” mouth agape last night, wondering if in fact former Alaska Gov. Sarah Palin could indeed have been so dimwitted during the 2008 historic election. Having worked extensively with the media, and with...
Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
Crisis communications aim to help an organization minimize damage to its reputation from negative...
Since being humble has never been a strength of mine, this is something we at 5WPR take HUGE pride in. We secured the top celebrity product placement IN THE WORLD – SHILOH NOUVEL JOLIE PITT IS WEARING CLOTHES PLACED...
With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are...
Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.
This is because the current news cycle is highly...
As featured in today’s Bulldog Reporter, the following Op-Ed:
http://tinyurl.com/295rph3
Social Media Relations Sinners or Winners? Hospital PR Pro Behaved Appropriately in Viral Video — But M.I.A.'s Tweet Missed the Mark
By Ronn D. Torossian, President and CEO, 5W Public Relations
Public relations...
More American commuters are choosing to bike to work these days. Though 90 percent of commuters still drive or ride commuter rail to work, the percentage of those choosing to pedal into the office has risen 60 percent in...
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.
With the help of this...
