Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering...
As revolutions spread throughout the Middle East you can’t help but notice declining coverage in media – Quite different than the coverage of March 2003 during the American invasion of Iraq, with embedded reporters and constant TV coverage. That...
What a relaxing weekend it has been. In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and...
When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
Former Obama Administration Advisor Anita Dunn once said: “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally irritate the...
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing.
This is because about 90% of consumers find personalization in marketing appealing.
The...
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential...
Public relations is about much more than making yourself, or your brand look good. According to Ronn Torossian, CEO of 5WPR, public relations is about keeping an open – and profitable – line of communication going with your growing...
What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and...
