As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis...
In a crowded digital world where everyone is competing for the attention of the same customer, it's crucial for companies to start building stronger connections with their target audience. Media relations experts need a way to connect with followers...
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to...
As social media, especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing...
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind...
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search...
For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there's a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature...
Smaller companies that don't have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let's take a look at a company called Little Sapling Toys. This company...
Creating a buzz on your Instagram feed isn't always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz....
