A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis.
Crisis can be of many types, but what is common is that it poses a threat to the positive...
Software as a service (SaaS) companies have a very distinct business model that's created to increase and ease adoption.
However, to do that, these businesses also need to utilize a public relations strategy that will align with that business...
Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies.
That way, they'll become a lot more efficient at engaging and retaining their customers over a long period of...
Starting a self-publishing business is an accomplishment.
A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion.
There is nothing...
For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts.
However, not every company can understand how it...
Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy.
That's especially true when the company in question is multi-channeled which means...
Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time.
Consumers are being targeted with hundreds of thousands of different types of...
A business should have a plan in place on how to handle engagement with all types of audience.
Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
Some hotels are redefining the guest experience through not only their design but also their storytelling. The primary focus of the hospitality industry is customer satisfaction. This is the reason why hotels always try to enhance the experience of...
There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective PR tools. The reason they work is that while a business can always claim how...
