Starting a self-publishing business is an accomplishment.

A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion.

There is nothing new about self-publishing. It has been practiced for hundreds of years. Writers like Edgar Allan Poe and Virginia Woolf have gone through that route with a lot of success.

Given below are steps to start a publishing company. 

Set Goals

Self-published authors have the advantage of being specific about measurable results.

They should be clear about why they want to start a company and what they should publish. Some writers become self-publishers because no one else will publish their work, while others take the route of self-publishing because they want to maintain creative control.

Self-publishers do not have to be worried about other publishers tampering with the integrity of their work.

Yet another advantage is that a writer can keep the lion’s share of profits. A lot of people do it for love.

There are a lot of people who love writing, reading, and publishing. Before starting to self-publish, a writer must be sure of the types of books that they  want to publish and the income range they are expecting from the business.

Have a Budget

An independent publisher invests money in their books for printing, design, editing, and shipping.

A self-publisher needs to have a book marketing plan that allows them to earn that money back.

To sell a considerable amount of books, marketing is needed which would get the word out about the book.

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Decide on a Business Structure

A self-publisher will need more of a foundation than a business name and a domain name.

They have to decide on a legal structure, get insurance coverage, and line up an attorney and an accountant.

The business structure can be a proprietorship, a partnership, or a corporation with variations. A lot of novices go with the simplest version of a business structure, which is the sole proprietorship.

The self-publisher can always switch to another format later on, when they take on partners and employees.

Choose a Business Name

The name of the company should be a reflection of the niche that it is targeting.

Doing research on what other publishing companies select as names might help to get an idea of how their name is a reflection of their brand values.

When choosing a name it is important to be strategic and use words that are recognized by the target audience.

Create a Website

To connect with readers, websites are necessary. If readers want to know more about a publishing company, they would look for it on search engines.

A website would tell readers more about the business.

A publishing company should have its unique identity and branding even if it starts out with the author self-publishing their work. This would help the publishing house appear professional.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.