With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

However, there’s one platform where this doesn’t seem to be the case. In fact, it’s with this platform that consumption has skyrocketed once everyone has been ordered to stay at home and protect their friends and family. 

It doesn’t matter if people are looking at educational or informational videos, keeping up with the news cycle, trying to entertain their children, or simply looking at a compilation of the funny trends from the previous month. Content consumption on YouTube has skyrocketed, and both research and YouTube’s CEO, Susan Wojcicki have confirmed this. 

This uptick in activity first began in the middle of March, when people started looking up basic information around the new virus, and the company responded by creating messages that were going to help its users. In fact, there has been such a significant increase in viewership, that the platform had to reduce the quality of its videos to be able to maintain the speed at which everything functions.

Increase in Different Types of Content

However, since then, content creators on YouTube have switched up their regular type of content, and have also done so in a much higher volume than usual. People have started sharing their exercise routines at home, showing off their home renovation projects, as well as plenty of helpful how-to and tutorial videos about anything, from making homemade masks, to cutting your own hair. 

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It’s not just scripted and edited videos that have been increasingly more popular on this platform. Video streaming on YouTube has also seen an increase compared to the same time-frame in the previous year. 

Many names have popped up in recent years as part of the people who are YouTube influencers and content creators. Nevertheless, there has been an increase in content creators on this platform as well.

Many small businesses have started new marketing campaigns on YouTube where they promote their products or services to a bigger audience thanks to the platform. YouTube has proved to be one of the top choices between consumers due to its uplifting content, compared to other social media platforms. In fact, even churches have started to live-stream their services on the platform, as a way to connect with people. 

It’s not just small businesses that have shifted their attention to this platform. Many big names, including all of the late-night shows that were typically seen on TV, have increased in sharing their homemade content on YouTube. 

All of this information means that if your brand or corporation hasn’t started creating content, or collaborating with influencers on this platform, now is the time to do. Especially while everyone’s attention seems to be on uplifting YouTube videos.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.