With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

However, there’s one platform where this doesn’t seem to be the case. In fact, it’s with this platform that consumption has skyrocketed once everyone has been ordered to stay at home and protect their friends and family. 

It doesn’t matter if people are looking at educational or informational videos, keeping up with the news cycle, trying to entertain their children, or simply looking at a compilation of the funny trends from the previous month. Content consumption on YouTube has skyrocketed, and both research and YouTube’s CEO, Susan Wojcicki have confirmed this. 

This uptick in activity first began in the middle of March, when people started looking up basic information around the new virus, and the company responded by creating messages that were going to help its users. In fact, there has been such a significant increase in viewership, that the platform had to reduce the quality of its videos to be able to maintain the speed at which everything functions.

Increase in Different Types of Content

However, since then, content creators on YouTube have switched up their regular type of content, and have also done so in a much higher volume than usual. People have started sharing their exercise routines at home, showing off their home renovation projects, as well as plenty of helpful how-to and tutorial videos about anything, from making homemade masks, to cutting your own hair. 

It’s not just scripted and edited videos that have been increasingly more popular on this platform. Video streaming on YouTube has also seen an increase compared to the same time-frame in the previous year. 

Many names have popped up in recent years as part of the people who are YouTube influencers and content creators. Nevertheless, there has been an increase in content creators on this platform as well.

Many small businesses have started new marketing campaigns on YouTube where they promote their products or services to a bigger audience thanks to the platform. YouTube has proved to be one of the top choices between consumers due to its uplifting content, compared to other social media platforms. In fact, even churches have started to live-stream their services on the platform, as a way to connect with people. 

It’s not just small businesses that have shifted their attention to this platform. Many big names, including all of the late-night shows that were typically seen on TV, have increased in sharing their homemade content on YouTube. 

All of this information means that if your brand or corporation hasn’t started creating content, or collaborating with influencers on this platform, now is the time to do. Especially while everyone’s attention seems to be on uplifting YouTube videos.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.