ronn torossian new york

Really had one of those days yesterday (Monday, January 10, 2011).

I was blessed today to attend a private awe-inspiring lunch with a handful of people for a presentation by the renowned Dr. Oz, (Mehmet Cengiz Oz), best known for his regular appearances on The Oprah Winfrey Show, and his syndicated daily television program, The Dr. Oz Show. Oz spoke eloquently about the importance of synchronizing diet and exercise with daily life, and the significance that nutrition plays. While I am a gym enthusiast, he gave some exciting and interesting lessons which will stay with me. He asked 1 participant of the event who worked on the 54th floor of the building “Why don’t you just walk up and down the stairs every day – you wont need the gym.”

In the evening, courtesy of my friend Joey Allaham (the owner of the Oak Room at NYC’s famed Plaza Hotel), I attended a private concert with Alexa Ray Joel in her last concert there. It was amazing to see as a huge fan of the iconic Billy Joel to watch Christie Brinkley work the room (although it took away the iconic status to see “Desperate Housewives of New Jersey” filming in the room at the same time.)

Interesting and fascinating day.  Life and times owning a PR Agency.

Ronn Torossian




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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.