influencer search

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform.

The influencer marketing platform allows brands and companies to find relevant influencers based on essential characteristics, like genre or industry. The new platform comes with targeting details listed on the left hand of the screen so that companies can select the kind of audience they want to reach. Once they’ve narrowed down their option, the dashboard provides a list of all the influencers with the right audience for that company.

Influencer Search Engine Enters Test Mode

The influencer marketing program entered test mode recently and it’s designed to ensure that companies of all shapes and sizes will be able to start exploring the benefits of Facebook influencer marketing for themselves. With the search engine, brands should have no problem expanding their brand presence with influencers that suit both heir audience and their budget.

Although the influencer platform is still in the very early stages of its development it’s already sparked a lot of interest from marketers and PR experts who want to help their clients take their social media presence to the next level. There’s not a lot of details available on what users will be able to do with this system, but many experts suggest that it might pair up with the Facebook Creator App to list influencers who are open to proposals from businesses.

At this stage, it’s not sure whether Facebook will choose to vet the influencers they recommend to brands to make sure that they don’t break any social rules.

A Strong Move from Facebook?

The influencer marketing platform from Facebook is a strong move for the social media company, which has struggled to provide obvious solutions for creators who wanted to invest in influencer marketing before. Although they have rolled out tools like live-stream tipping in the past for some publishers, the options for creators on Facebook aren’t nearly as in-depth as the solutions provided by YouTube – which is where most Influencers earn their income.

The influencer marketing search engine could be Facebook’s chance to become more competitive once again – particularly as social platforms continue to expand and evolve. As countless new tools and additions enter the marketplace, companies will be able to expand their reach to new audiences and connect with customers they might not have found elsewhere through trustworthy connections with influencers.

Though it might take some time for Facebook to catch up with solutions like YouTube when it comes to providing influencers with solutions for success, the platform still has the biggest social media audience – which means that it offers plenty of great opportunities for brands.

Ronn Torossian is the CEO and Founder of 5WPR.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.