influencer search

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform.

The influencer marketing platform allows brands and companies to find relevant influencers based on essential characteristics, like genre or industry. The new platform comes with targeting details listed on the left hand of the screen so that companies can select the kind of audience they want to reach. Once they’ve narrowed down their option, the dashboard provides a list of all the influencers with the right audience for that company.

Influencer Search Engine Enters Test Mode

The influencer marketing program entered test mode recently and it’s designed to ensure that companies of all shapes and sizes will be able to start exploring the benefits of Facebook influencer marketing for themselves. With the search engine, brands should have no problem expanding their brand presence with influencers that suit both heir audience and their budget.

Although the influencer platform is still in the very early stages of its development it’s already sparked a lot of interest from marketers and PR experts who want to help their clients take their social media presence to the next level. There’s not a lot of details available on what users will be able to do with this system, but many experts suggest that it might pair up with the Facebook Creator App to list influencers who are open to proposals from businesses.

At this stage, it’s not sure whether Facebook will choose to vet the influencers they recommend to brands to make sure that they don’t break any social rules.

A Strong Move from Facebook?

The influencer marketing platform from Facebook is a strong move for the social media company, which has struggled to provide obvious solutions for creators who wanted to invest in influencer marketing before. Although they have rolled out tools like live-stream tipping in the past for some publishers, the options for creators on Facebook aren’t nearly as in-depth as the solutions provided by YouTube – which is where most Influencers earn their income.

The influencer marketing search engine could be Facebook’s chance to become more competitive once again – particularly as social platforms continue to expand and evolve. As countless new tools and additions enter the marketplace, companies will be able to expand their reach to new audiences and connect with customers they might not have found elsewhere through trustworthy connections with influencers.

Though it might take some time for Facebook to catch up with solutions like YouTube when it comes to providing influencers with solutions for success, the platform still has the biggest social media audience – which means that it offers plenty of great opportunities for brands.

Ronn Torossian is the CEO and Founder of 5WPR.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.