Ze’ev Jabotinsky, a great Jewish leader had the following great quote:  “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instructional articles or reports on a robbery that took place yesterday in the slums. Like the function of the blood circulating through the body, or like the function of commerce in the international market, so is the function of journalism in the realm of the spirit…Who were the first to teach us to always interfere in matters that are not ours, to judge people and nations, even though we were never chosen for the position of judge?

The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—“Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that audience forgets is that speech is also an action – Perhaps the most authentic of all other actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.” Ze’ev Jabotinsky was a journalist who published many articles and books.

“Publicity geniuses are different from you and me. They have the stomach for it. This temperamental combination of imperviousness and egomania that allows them, compels them, to dominate the media . . . means, too, that they dominate reality, that’s their world and we just . . . well you know.” Michael Wolff, writing in Vanity Fair

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“The public relations warriors fought and lost Monte Carlo’s Battle of the Magazine Covers.” John Vinocur

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses.” Malcolm X

I love quotes and found these on media and public relations to be thought provoking and interesting.

Ronn Torossian is the CEO of 5WPR, a leading Public Relations Agency.

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.