Watching Mike Tyson on The Today Show this morning was an “interesting” experience.   Can anyone believe that Mike Tyson will soon have his one-man show “Mike Tyson: Undisputed Truth” on Broadway? Yes, you read it right – Mike Tyson will appear on Broadway.  What a brand turnaround success story.

Talk about a long strange journey – One of the greatest heavyweight fighters ever, the self-proclaimed “baddest man on the planet”, a former juvenile delinquent, convicted rapist, ear-biter, drug addict who has eight children by multiple women; did I leave out that he has a face tattoo?

Despite it all, and given that he is undoubtedly crazy and controversial, there seems to be something likeable about him.  What an image turnaround and great crisis PR success story Mike Tyson is. He’s had hilarious cameos in the blockbuster movie The Hangover, and the sequel, he speaks of veganism, being a better parent and often talks of being a “wimp.”

His 2008 Tyson Documentary starts to tell the story, and the man really seems to be one that has a life worthy of the big screen.  Tyson remains one of the most recognized sports personalities in the world.  One wonders can this man actually score some brand endorsements or are there any brands that will associate with him?

Jumping on the bandwagon was a quick announcement today – “THQ announced that former undisputed heavyweight champion Mike Tyson will be made available on WWE 13 as an exclusive pre-order bonus.”. Let’s see what kind of audience he draws.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.