business ronn torossianEveryone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more productive, more respected and more successful. Yes, “behaviors.” These are things YOU must do. Frequently and with excellence. Your results will depend almost entirely on how well and how consistently you perform these behaviors. So, if you aren’t willing to “do” in order to “become” just stop reading now. Go do what you always do and wake up exactly the same tomorrow. Or not…it’s entirely up to you.

First, no matter what the issue is, before coming to anyone with the problem, consider it yourself and develop a working solution. If you are working with a team, don’t fall into the role of “support” staff, unless that’s where you want to stay. You need to be seen and understood to be a problem solver if you ever want to be given more responsibility than what you are currently entrusted. And, if you are already a leader, it can pay to listen to your subordinates, but never depend on them entirely to turn problems into successes. They are looking to you for leadership, and that includes having a direction in mind before you start moving.

Next, own it. Whatever “it” is at the time. A problem that needs to be solved, a success that needs to be shared or a process that needs some guidance. If you are involved, you need to BE INVOLVED. Be obvious, be present and be impactful. If you are not contributing you are either part of the problem or, at best, getting in the way of a solution. Stop simply recycling oxygen and get in the game!

Finally, be time conscious. People have things to do, so if you are interacting in a business scenario, you need to be brief and be impactful. Then get on out of there. Say or do what you need to say or do, and be sure to do so in a way that makes a definitive positive impact on whoever. Then leave them be. You should have stuff to do too, right? And even if you do not value your own time, make sure “they” realize you value theirs.

Again, this is an incremental process that should be accompanied by specific, short and long term goals. This is not some random or ephemeral “idea” of success. This is a plan, and one that will require both commitment and follow through.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.