business ronn torossianEveryone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more productive, more respected and more successful. Yes, “behaviors.” These are things YOU must do. Frequently and with excellence. Your results will depend almost entirely on how well and how consistently you perform these behaviors. So, if you aren’t willing to “do” in order to “become” just stop reading now. Go do what you always do and wake up exactly the same tomorrow. Or not…it’s entirely up to you.

First, no matter what the issue is, before coming to anyone with the problem, consider it yourself and develop a working solution. If you are working with a team, don’t fall into the role of “support” staff, unless that’s where you want to stay. You need to be seen and understood to be a problem solver if you ever want to be given more responsibility than what you are currently entrusted. And, if you are already a leader, it can pay to listen to your subordinates, but never depend on them entirely to turn problems into successes. They are looking to you for leadership, and that includes having a direction in mind before you start moving.

Next, own it. Whatever “it” is at the time. A problem that needs to be solved, a success that needs to be shared or a process that needs some guidance. If you are involved, you need to BE INVOLVED. Be obvious, be present and be impactful. If you are not contributing you are either part of the problem or, at best, getting in the way of a solution. Stop simply recycling oxygen and get in the game!

Finally, be time conscious. People have things to do, so if you are interacting in a business scenario, you need to be brief and be impactful. Then get on out of there. Say or do what you need to say or do, and be sure to do so in a way that makes a definitive positive impact on whoever. Then leave them be. You should have stuff to do too, right? And even if you do not value your own time, make sure “they” realize you value theirs.

Again, this is an incremental process that should be accompanied by specific, short and long term goals. This is not some random or ephemeral “idea” of success. This is a plan, and one that will require both commitment and follow through.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.