Harley-Electric MotorcyclesHarley-Davidson, one of the longest manufacturer’s in American history has outdone themselves again with a new motorcycle that runs on electricity. Harley has been through many fazes of its lifespan, including a sell out and the fear of a bad economy causing buyers to hold off purchasing their dream machine.

But through all of the downturns, Harley never gave up and now there is a new concept for a motorcycle that runs on electricity. Forget the gasoline for those who are looking for changes that will spark the environment and cause those who want a greener lifestyle to pay attention to what Harley has in store for them; as Harley ushers in the latest in Consumer Public Relations.

Harley always reinvents itself and with this new concept of an electric motorcyle it will capture a new band of riders. Let’s talk a bit about what this motorcycle has. How about seventy four horsepower and fifty two pounds of torque with a top speed of around ninety two miles per hour? In just four seconds this bike can accelerate up to sixty miles per hour from a standing position.

What about driving one hundred thirty miles until charging the battery? Some of the bikes with small gas tanks like a Sportster won’t run that far without having to fill up the gas tank. It also takes about an hour to charge the battery so that will have to be planned out in your travels. Since the bike’s battery is so large, right around two hundred fifty pounds, the other components are made a bit lighter to offset the batteries.

Harley Gets Consumer PR & Trends

Harley understands they have to research more about customers desires when it comes to an electronic motorcyle. Their core groups who buy the basic bikes you see at the average Harley shop are the bearded and with tattoos and professional bikers who like the gas powered bikes. They probably would not buy an electric bike but the idea is more geared to the women, and other outreach groups like international customers, including young urban adults.

A public relations show called Project Livewire will tour some major cities in the USA this year alone with visitors being able to try out the new bikes. In other countries, there will be some tours as well the following year. Canada and Europe are scheduled for 2015.

This customer relation experience alone will help to bring new faces and customers who are interested in a new electric cycle.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.