Harley-Davidson, one of the longest manufacturer’s in American history has outdone themselves again with a new motorcycle that runs on electricity. Harley has been through many fazes of its lifespan, including a sell out and the fear of a bad economy causing buyers to hold off purchasing their dream machine.

But through all of the downturns, Harley never gave up and now there is a new concept for a motorcycle that runs on electricity. Forget the gasoline for those who are looking for changes that will spark the environment and cause those who want a greener lifestyle to pay attention to what Harley has in store for them; as Harley ushers in the latest in Consumer Public Relations.

Harley always reinvents itself and with this new concept of an electric motorcyle it will capture a new band of riders. Let’s talk a bit about what this motorcycle has. How about seventy four horsepower and fifty two pounds of torque with a top speed of around ninety two miles per hour? In just four seconds this bike can accelerate up to sixty miles per hour from a standing position.

What about driving one hundred thirty miles until charging the battery? Some of the bikes with small gas tanks like a Sportster won’t run that far without having to fill up the gas tank. It also takes about an hour to charge the battery so that will have to be planned out in your travels. Since the bike’s battery is so large, right around two hundred fifty pounds, the other components are made a bit lighter to offset the batteries.

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Harley Gets Consumer PR & Trends

Harley understands they have to research more about customers desires when it comes to an electronic motorcyle. Their core groups who buy the basic bikes you see at the average Harley shop are the bearded and with tattoos and professional bikers who like the gas powered bikes. They probably would not buy an electric bike but the idea is more geared to the women, and other outreach groups like international customers, including young urban adults.

A public relations show called Project Livewire will tour some major cities in the USA this year alone with visitors being able to try out the new bikes. In other countries, there will be some tours as well the following year. Canada and Europe are scheduled for 2015.

This customer relation experience alone will help to bring new faces and customers who are interested in a new electric cycle.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.