Digital marketing requires that your business be able to reach as many people as possible before working to gradually turn fans into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you wi
ll have when it’s done right.

Public relations complements digital marketing and extends its versatility by enabling three unique activities to occur. Let’s take a look at them to touch upon why they’re crucial advantages that your business needs.

1. Foster Conversation About Your Brand

By committing yourself to PR activities that make your brand more liked by people online, you will naturally foster discussion about your business among like-minded people.

This conversation about your business will work to increase your brand recognition, which in turn makes it easier for you to sell products and services to people.

2. Create Organic Content that Supports Your Digital Marketing Ventures

With the rise in popularity of content marketing due to the results it gets, business are constantly looking for more cost-efficient ways to go about creating content to link back to their website. Public relations can accomplish this by giving your customers, media outlets and other businesses reason to talk about your business in a positive light.

This leads to content that links back to your website, your landing pages and anything else that works towards your digital marketing goals.

3. Strengthen Your Hold on Social Media

Of all the digital assets that you have, the ones that deal with social media are likely the most important. Social media itself provides you with important statistics, information and other points of data that can be used to direct where your business should go.

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The problem with social media is that few businesses understand that flourishing on social networks requires that your business first deals with public relations. Things as simple as receiving a comment on one of your social media profiles can work to create talk about your brand, which means that you grow a stronger following that will support your digital marketing efforts in a shorter period of time.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.