Digital marketing requires that your business be able to reach as many people as possible before working to gradually turn fans into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you wi
ll have when it’s done right.

Public relations complements digital marketing and extends its versatility by enabling three unique activities to occur. Let’s take a look at them to touch upon why they’re crucial advantages that your business needs.

1. Foster Conversation About Your Brand

By committing yourself to PR activities that make your brand more liked by people online, you will naturally foster discussion about your business among like-minded people.

This conversation about your business will work to increase your brand recognition, which in turn makes it easier for you to sell products and services to people.

2. Create Organic Content that Supports Your Digital Marketing Ventures

With the rise in popularity of content marketing due to the results it gets, business are constantly looking for more cost-efficient ways to go about creating content to link back to their website. Public relations can accomplish this by giving your customers, media outlets and other businesses reason to talk about your business in a positive light.

This leads to content that links back to your website, your landing pages and anything else that works towards your digital marketing goals.

3. Strengthen Your Hold on Social Media

Of all the digital assets that you have, the ones that deal with social media are likely the most important. Social media itself provides you with important statistics, information and other points of data that can be used to direct where your business should go.

The problem with social media is that few businesses understand that flourishing on social networks requires that your business first deals with public relations. Things as simple as receiving a comment on one of your social media profiles can work to create talk about your brand, which means that you grow a stronger following that will support your digital marketing efforts in a shorter period of time.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.