As a born and bred New Yorker I was quite saddened when Ed Koch died at the age of 88 this week. Koch was a bright, gregarious outgoing man whom I am the pleasure of knowing personally.  We regularly exchanged letters and he was always blunt and honest in every word he said.  He was a refreshing, special man.

One of my earliest memories is during the 1970’s NYC water drought when Koch was discussing the water drought.  He spoke about how fire hydrants shouldn’t be opened during the hot summer, take short showers, don’t waste water and as I laughed aloud when I heard when he discussed flushing toilets, he famously replied “If it’s yellow let it mellow, if it’s brown flush it down.”

The man had a great slew of one-liners and was a master of the press. Most importantly, Koch was a good man.  He made a mark in this world and will be sorely missed.

Ronn Torossian

5WPR

 

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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