Felt like the Super Bowl was in New York City as I didn’t walk the streets of New Orleans without running into people I knew every step of the way. Some observations from this weekend in New Orleans:

  • Had never before been to New Orleans and am happy was able to visit and spend some time walking the French Quarter and other areas. Amazing boon to tourism as I have been to many other major events but was amazed at how Super Bowl really seemed to take over the city.  Interested to see what the effect will be next year in our great city.
  • So many pop-up stores and unique brand experiences which were all over the city. Was able to see the Justin Timberlake concert which featured Timbaland and Jay-Z.  Was able to spend time with important clients, met so many interesting people (including new business prospects), had a drink with a very close friend (whose schedule and mine never seem to work out when we are both home), and even met the founder of a directly competing PR firm for the 1st time.  Very worthwhile trip.
  • With all of the inevitable noise about Super Bowl ads, it is clear that Sodastream is a big winner in terms of Brand ROI as a result of the Super Bowl.  Their ad was banned for denigrating Pepsi and Coca-Cola (big Super Bowl advertisers) – and naturally as a result of the banning they got a ton of press.

Ronn Torossian

See also  Instagram Stories for Product and Event Launches
Previous articleRest In Peace: The Great Ed Koch
Next article5WPR: A Day in the Life of Ronn Torossian
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.