CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: “For Immediate Release”

October 1, 2011 New York, NY – Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 largest U.S. PR firms, is proud to announce the launch of his debut book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.” The book is available at bookstores nationwide, including Barnes & Noble, starting October 15th or online on Amazon.

In “For Immediate Release”, Torossian discusses the power of public relations in today’s 24/7 media driven society; while specifically highlighting the case that public relations is needed by any business – “or anyone with a pulse for that matter.” Torossian defines great public relations as “making the impersonal personal” and discusses the importance of helping companies define themselves and become game-changers and thought leaders through carefully constructed PR campaigns.

An intriguing guide-book for any marketer, business owner or Fortune 500 CEO, “For Immediate Release” takes the reader on an insider’s view of an elusive industry that “moves people and shifts minds.” In the book, Ronn captures the complexities of the PR business in plain and simple language. He discloses the strategies and successes of creating his own PR agency, 5W Public Relations, an agency modeled after the core-principles of a no-nonsense approach. He reveals candid insider stories including insights from top-tier consumer brands such as Whole Foods, Louis Vuitton, Zappos, BP, Toyota, and a variety of other fascinating and useful case studies. Additionally, he presents readers with easy-to-implement brand building strategies including how to frame ongoing media debates, integrate new and old forms of media, and develop engaging content.

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“For Immediate Release is the perfect handbook for navigating the firestorm of press interest. Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand resource. Read this book!” says Ben Brafman, legal counsel to clients including Dominique Strauss-Kahn, Sean Combs, and Jay-Z.

“I wrote this book to provide a clear understanding of today’s PR industry and provide insight into how PR can help grow a business, a concept, a person,” said Ronn Torossian. Old PR methods are archaic and today’s PR industry is completely different than ever before. With business, culture and society being highly influenced by the media, people in any type of business need to understand it, adapt new skills and use it to their advantage. Hopefully this book gives people some insight on how to do just that,” added Torossian.

The book is available at bookstores nationwide including Barnes & Noble and for $24.95 starting October 15th.

About the Author

Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations ( He has overseen the company’s rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. A semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week’s “40 Under 40” list, Advertising Age’s “40 Under 40” list, and is a member of Young Presidents.

Ronn Torossian
BenBella Books
ISBN-10: 1936661160
ISBN-13: 978-1936661169
263 pages / $24.95
Publication: October 18, 2011

For more information on “For Immediate Release” or to book an interview with Ronn Torossian please contact Please visit the author’s website at

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.