Ronn Torossian Picture 5WPR

CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: “For Immediate Release”

October 1, 2011 New York, NY – Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 largest U.S. PR firms, is proud to announce the launch of his debut book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.” The book is available at bookstores nationwide, including Barnes & Noble, starting October 15th or online on Amazon.

In “For Immediate Release”, Torossian discusses the power of public relations in today’s 24/7 media driven society; while specifically highlighting the case that public relations is needed by any business – “or anyone with a pulse for that matter.” Torossian defines great public relations as “making the impersonal personal” and discusses the importance of helping companies define themselves and become game-changers and thought leaders through carefully constructed PR campaigns.

An intriguing guide-book for any marketer, business owner or Fortune 500 CEO, “For Immediate Release” takes the reader on an insider’s view of an elusive industry that “moves people and shifts minds.” In the book, Ronn captures the complexities of the PR business in plain and simple language. He discloses the strategies and successes of creating his own PR agency, 5W Public Relations, an agency modeled after the core-principles of a no-nonsense approach. He reveals candid insider stories including insights from top-tier consumer brands such as Whole Foods, Louis Vuitton, Zappos, BP, Toyota, and a variety of other fascinating and useful case studies. Additionally, he presents readers with easy-to-implement brand building strategies including how to frame ongoing media debates, integrate new and old forms of media, and develop engaging content.

“For Immediate Release is the perfect handbook for navigating the firestorm of press interest. Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand resource. Read this book!” says Ben Brafman, legal counsel to clients including Dominique Strauss-Kahn, Sean Combs, and Jay-Z.

“I wrote this book to provide a clear understanding of today’s PR industry and provide insight into how PR can help grow a business, a concept, a person,” said Ronn Torossian. Old PR methods are archaic and today’s PR industry is completely different than ever before. With business, culture and society being highly influenced by the media, people in any type of business need to understand it, adapt new skills and use it to their advantage. Hopefully this book gives people some insight on how to do just that,” added Torossian.

The book is available at bookstores nationwide including Barnes & Noble and for $24.95 starting October 15th.

About the Author

5WPR Ronn Torossian
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations ( He has overseen the company’s rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. A semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week’s “40 Under 40” list, Advertising Age’s “40 Under 40” list, and is a member of Young Presidents.

Ronn Torossian
BenBella Books
ISBN-10: 1936661160
ISBN-13: 978-1936661169
263 pages / $24.95
Publication: October 18, 2011

For more information on “For Immediate Release” or to book an interview with Ronn Torossian please contact Please visit the author’s website at


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.