Ronn Torossian’s full list and explanations have been published here

I wanted to provide an abridged version here… so in no particular order, wanted to provide my thoughts on the best 10 Public Relations books.

  • “How to Win Friends and Influence People” by Dale Carnegie
  • “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell
  • “Crystallizing Public Opinion” by Edward Bernays: The man considered to be the father of the  public relations industry
  • “Thank You for Smoking” by Christopher Buckley
  • “Confessions of an Advertising Man” by David Ogilvy
  • “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business” by Jason Jennings &  Laurence Haughton
  • “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier
  • “Spin: How to Turn the Power of the Press to Your Advantage” by Michael S. Sitrick – (CEO of a crisis PR firm)
  • “Game change: Obama and the Clintons, McCain and Palin, and the race of a lifetime” by John Heilemann & Mark Halperin
  • “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian: My PR book is a must read and I am sure will make all the must read PR lists for many years to come. Buy this book at Barnes and Noble or online at Amazon.

Now you have the required PR reading list and the top 10 PR books from the owner of 1 of the largest PR firms in the US.

See also  PR Campaign Essentials  
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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

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