Required Reading Public Relations

Ronn Torossian’s full list and explanations have been published here

I wanted to provide an abridged version here… so in no particular order, wanted to provide my thoughts on the best 10 Public Relations books.

  • “How to Win Friends and Influence People” by Dale Carnegie
  • “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell
  • “Crystallizing Public Opinion” by Edward Bernays: The man considered to be the father of the  public relations industry
  • “Thank You for Smoking” by Christopher Buckley
  • “Confessions of an Advertising Man” by David Ogilvy
  • “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business” by Jason Jennings &  Laurence Haughton
  • “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier
  • “Spin: How to Turn the Power of the Press to Your Advantage” by Michael S. Sitrick – (CEO of a crisis PR firm)
  • “Game change: Obama and the Clintons, McCain and Palin, and the race of a lifetime” by John Heilemann & Mark Halperin
  • “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian: My PR book is a must read and I am sure will make all the must read PR lists for many years to come. Buy this book at Barnes and Noble or online at Amazon.

Now you have the required PR reading list and the top 10 PR books from the owner of 1 of the largest PR firms in the US.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.