Don’t reinvent the wheel to stay engaged

by , Published on: Sep 25, 2013 @ 13:18

If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the sort of engagement that gives the ring and then never can quite make it to the wedding. I’m talking about relating to and with your fans in a meaningful way each and every day.

Social Media StrategyYep. Every day.

But what do I mean by meaningful. No, I don’t expect you to have deep, hour-long chats with your fans on a daily basis. They don’t have the time for that and neither do you. The point is to engage by GIVING them something to engage with each and every day.

George Takei Social Star Awards 2013
Star Trek veteran actor George Takai is a master of this. That man has given himself an entirely new career simply by using social media as it was intended to be used. With that in mind, here are a few of Ronn Torossian’s best social media tips to keep your fans engaged.

Torossian’s Monday tip

Post something inspiring. A great quote, funny meme, or endearing picture. Something, anything to put a smile on someone’s face. Monday is not the time for heavy content or deep thought. It’s MONDAY people. Give your fans something to laugh at over their morning coffee.

Torossian’s Tuesday tip

Tuesday is the day to get people engaged with what you are doing. Post something newsworthy that people can be proud of or connect with. A short video or short text post that helps people know what you are all about and motivates them to investigate more.

Torossian’s Wednesday tip

Wednesday is a terrific day to be useful. Post something worthy, interesting, or useful. It could be about your brand or just a general tip connected to what you do.

Torossian’s Thursday tip

Thursday is another day for company news, events, or excitement. It is also the perfect day to say “thank you” in a public way to your staff, volunteers, or vendors.

Torossian’s Friday tip

No matter what you post on Friday, do it well before noon. People check out after noon on Friday. They are thinking about the weekend, and unless you are their favorite nightspot, they could not care less what you have to say. However, if you ARE that nightspot, Friday is exactly the right time to capture people and bring them through your doors.

So there it is. Five days’ worth of content and you really only have to come up with original content for two of them. How cool is that!

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.