social media influence

When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default when getting a first glimpse of your business. How are you portraying yourself on social? Does it align to what your brand image is all about? Now more than ever, consumers are looking for access and information to fuel their purchase decisions and social media is part of that equation. If your business isn’t taking social media seriously, it’s time to work on your social strategy.

American Consumers Spend a Significant Amount of Time on Social Media Platforms

Whereas email was the norm for individuals to be spending their time on, we’ve arrived at the age where Internet users are spending three times as much time logged on to Facebook than their emails. Even communication has been replaced by Facebook chats and messages. When looking at this information, it’s crucial to see how imperative it is for your business to have even the bare bones of social media. It’s another way for fans to connect with you, speak to them as a whole or one to one and also a way for you to continue pushing out your brand messaging and bring that authenticity to the public eye.

60 Percent of American Consumers Create Reviews

According to a Nielsen report, roughly 60 percent of consumers with an account on social media create a product or service review. Word-of-mouth marketing has become a mixture of in person recommendations as well as social media posts. Businesses should be aware about what type of social chatter is being made about them and take it a step forward by thanking or rewarding those who take the time to leave positive reviews for them.

It Is a Good, Technical Decision

A social media presence allows your business to be more connected and also gives a place for your website and blog to live. This connectivity also allows for a brand’s content to live in a central hub, an essential component to a brand’s search engine optimization. The more put together you are on social, the more consumers will think your brand is a complete one they should add to their list of brands to try out.


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.