social media influence

When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default when getting a first glimpse of your business. How are you portraying yourself on social? Does it align to what your brand image is all about? Now more than ever, consumers are looking for access and information to fuel their purchase decisions and social media is part of that equation. If your business isn’t taking social media seriously, it’s time to work on your social strategy.

American Consumers Spend a Significant Amount of Time on Social Media Platforms

Whereas email was the norm for individuals to be spending their time on, we’ve arrived at the age where Internet users are spending three times as much time logged on to Facebook than their emails. Even communication has been replaced by Facebook chats and messages. When looking at this information, it’s crucial to see how imperative it is for your business to have even the bare bones of social media. It’s another way for fans to connect with you, speak to them as a whole or one to one and also a way for you to continue pushing out your brand messaging and bring that authenticity to the public eye.

60 Percent of American Consumers Create Reviews

According to a Nielsen report, roughly 60 percent of consumers with an account on social media create a product or service review. Word-of-mouth marketing has become a mixture of in person recommendations as well as social media posts. Businesses should be aware about what type of social chatter is being made about them and take it a step forward by thanking or rewarding those who take the time to leave positive reviews for them.

It Is a Good, Technical Decision

A social media presence allows your business to be more connected and also gives a place for your website and blog to live. This connectivity also allows for a brand’s content to live in a central hub, an essential component to a brand’s search engine optimization. The more put together you are on social, the more consumers will think your brand is a complete one they should add to their list of brands to try out.


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.