Social Media has experienced many changes in just a few short years of its existence.  Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.

Here are some key takeaways from Social Media Week 2012:

  • You can’t produce enough content in today’s Social/Digital Age.  Content is King!
  • Knowing your audience well and being able to speak to the different groups through social media gives you a different angle to sell so you are not asking the same people to buy/do the same thing.
  • Here is an example of the clothing giant H&M asking its audience to shop for spring, but in using different language and digital assets (top post leads to a video and bottom post leads to a photo album) it is attracting two different audiences of fans on Facebook.

5wpr social media nyc

  • When an artist or public figure tweet, retweet or responds to a fan’s comment it is considered the new autograph.  There is a lot of value and long term benefits of responding to fans and followers individually.
  • Social Media was also noted as being the NEW ‘Reality TV’ since platforms like Facebook and Twitter allow fan’s to see personal pictures, stories and conversations with other public figures they may have never had access to before.

5wpr social media
Overall it is important to be aware of the fast changing digital world.  At 5WPR we understand the benefits of social media and how to achieve brand awareness.  For more information on Ronn Torossian or 5W Public Relations visit

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.