Video isn’t the “next” thing, it’s the necessary thing
If you are reading this and thinking video “would be a great way” to showcase your product or service, stop it. That thinking falls one step short of where your head needs to be at in the modern digital marketplace. Any plan to promote your brand today must include video. Yes, must.
Why is video so important? To put it bluntly, because that’s what everyone loves to click on. Video is (literally) dynamic. It grabs attention and holds attention in a way text never could. So, with that in mind, here are three ways Ronn Torossian suggests you can use video to increase your brand recognition and really get people talking.
Perfect example of a successful video PR campaign by OneDollarShaveClub.com
Torossian Tip #1 – Keep it specific
Videos work best if they keep it simple and specific. We’ve all seen those videos where the content covers multiple topics and just seems to ramble on and go nowhere. This is the opposite of everything good in the world. Keep it simple, concise and specific. People landed on you video looking for something specific. Give them what they want and they will love you for it.
Torossian Tip #2 – Link it up
One of the easiest ways to get some pop from your videos is to place them on multiple sites, then use them to drive traffic to your main web pages. For example, in your YouTube video description, you should include, at the very least, a link to your main web pages or sales landing pages. These show up as inbound links to your website (backlinks) and increase your search response viability. Use the same keywords to describe your video on YouTube and your website(s). Not exactly the same content, but the same keywords.
Torossian Tip #3 – Labels matter
This isn’t a “how to” as much as a “you should.” Headlines and video descriptions matter. See, since Google bought YouTube there have been massive search response changes in the medium. Your video titles and descriptions are vital to the success of your multimedia PR project. Your title should contain at least one keyword and your description should have two. Further, your description should coincide with content on other websites you own. Use video to support and supplement your brand. Don’t just let it fly independently. Remember, PR works best as part of a self-sustaining circle. Everything feeds back into something else.
Apply these tips to your video marketing and you should see tremendous results.